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2025 AFCON becomes African Football's Global Digital Phenomenon

By: Alusine Rehme Wilson

Published from Blogger Prime Android App

The 2025 TotalEnergies CAF Africa Cup of Nations (AFCON) hosted in Morocco from December 21, 2025 to January 18, 2026 in Morocco  has rewritten the digital record books, emerging as the most viewed continental football tournament in history.

According to accumulated records by the continent's football governing body, the competition generated an unprecedented 6 billion digital views, including 5.2 billion video views across social media platforms, marking a milestone that highlights the surging global appeal of African football and the deep passion of its fans.

A key force behind this growth was the African diaspora, with millions of new viewers engaging with AFCON content from every corner of the world. Notably, match highlights, spectacular goals, dramatic turning points, behind-the-scenes footage and fan reactions spread rapidly across borders, languages and cultures, transforming the tournament into a truly global event.

Fans were not just watching but also actively shaping the narrative as the tournament recorded an extraordinary 285 million engagements, reflecting record levels of interaction, emotion and community participation.

Across all platforms, TikTok stood at the centre of the 2025 AFCON digital explosion with over one million fan-generated videos created using the hashtag #TotalEnergiesAFCON2025, that in itself turned the competition into a cultural movement that extended far beyond the football pitch as fans used the platform to tell their own AFCON stories in real time featuring inventive goal celebrations and tactical insights to humour, music and fashion, 

By far, this wave of creativity helped introduce the tournament to younger and first-time audiences, amplifying African football culture on a scale never seen before as TikTok became a global stage where players, teams and supporters connected directly, breaking down traditional barriers between the game and its audience.

By and large, the AFCON 2025 edition digital success reflects CAF’s commitment to innovation, fan engagement and global growth. With historic viewing figures and a thriving online community, Africa’s flagship football competition has set a new global standard for how football is experienced, shared and celebrated.
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