AWE Media Sierra Leone

‘Let us be selfish for once’ Dear Colleagues, Happy New Year 2021 to all of you. The year 2020 has been a difficult one for our country, as with the rest of the world. Every sector was affected, including the media. We struggled, but in the thick of this COVID-19 crisis we demonstrated our usual resilience and we were able to record some remarkable achievements. Thanks to Mercury International, Africell and Orange who still continue to support majority of the media through regular advertising. COVID-19 RESPONSE Like with the Ebola outbreak in 2014, we were proactive in supporting the Government of Sierra Leone in the fight against the virus. Even before we recorded the index COVID-19 case we swiftly formed the SLAJ Corona Virus Response Committee to coordinate our response and to interface with both the ministries of Information and Communications, and Health and Sanitation. During the three days lockdown in April 2020 (and in May) we coordinated a national radio simulcast program to b...