AWE Media Sierra Leone

The Sport For Empowerment Foundation (SFEF) is excited to announce its membership in the United Nations’ Football for the Goals (FFTG) initiative, which promotes sustainable development through football. SFEF is dedicated to empowering young people in Sierra Leone by combining sport and education. The Foundation believes in involving youth not just as beneficiaries but as co-creators of development, helping them gain life skills to effect change in their communities. “Our project emphasises that young people are essential in shaping their futures,” said Desmond Paine, Founder of SFEF. Joining FFTG represents a key step for SFEF, which looks forward to collaborating with international partners to harness football as a tool for positive change. About Sport For Empowerment Foundation  SFEF is a registered organisation in Sierra Leone focused on youth empowerment through sports and education, offering free football training, educational support, and community engagement activities. For...

By: Alhaji A. Barrie  Africell has once again proven its unwavering commitment to youth empowerment and sports development by officially partnering with the Sierra Leone Basketball Federation in support of the national U-16 basketball team.  This landmark agreement, signed on July 8, fuels the young talents' journey as they gear up for the AfroBasket Zone 2 Qualifiers, set to take place in Guinea from 16th to 19th July 2025. At the official unveiling of the partnership, Africell's Chief Operating Officer, Malek El Koussa, underscored the broader vision behind this initiative.   “Supporting sports is about creating opportunities for young people to dream bigger, work harder, and achieve more, both on and off the court,” he remarked, echoing the company’s long-standing dedication to national development through youth-centered initiatives. The AfroBasket Zone 2 Qualifiers bring together the region’s most promising young athletes, and Sierra Leone’s U-16 squad is ready ...