AWE Media Sierra Leone

By: Alusine Rehme Wilson  Sierra Leone’s President, Julius Maada Bio, has appointed popular musician Abubakarr S. Turay, widely known as “Shaddy Baby,” as the country’s new Peace Ambassador, replacing Alhaji Amadu Bah (LAJ). The announcement, made on Thursday, April 30, 2026, signals a renewed push by the government to engage youth and the creative industry in promoting national cohesion, at a time when authorities are seeking to strengthen social stability and civic responsibility. Shaddy Baby, a household name in Sierra Leone’s music scene, has built a reputation for blending Afrobeat rhythms with socially conscious messages that resonate with young audiences. Rising to prominence in the late 2010s, he has since cultivated a loyal following both at home and within the diaspora, using his platform to address themes such as unity, resilience and community empowerment. His growing influence among urban youth is widely seen as a key factor behind his selection. In a brief statement a...